iGaming Platform BC.GAME Signs $40 Million Deal to Become Principal Partner of Leicester City
BC.GAME has signed a landmark $40 million deal to become the Official Principal Partner of Leicester City, with branding featured on the Men’s First Team shirts from the 2024/25 season. This partnership also introduces $BC, a new cryptocurrency designed to elevate the player experience on BC.GAME’s platform. The collaboration aligns with BC.GAME’s strategy to connect with prestigious sports entities and leverage Leicester City’s international appeal, providing fans with new opportunities to engage with the team.
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